For the past two months, I have been focused on the logistical and identity transformation of SalesTouches.com into davemail, which has included refining my message for the small arsenal of marketing and informational tools to help me spread the word. Now, as those tools are completed, it marks the close of the easy part of the process.
The Web site, while not ready to launch yesterday as hoped, is in beta (testing), and should be up and fully functional some time next week. The brochures are in and look awesome. They are unique, simple and attention-grabbing – a solid driver for future site traffic. Also done are new davemail email newsletter and e-stationary templates – ready to roll out with pertinent info as soon as the site is up.
So now the focus shifts to marketing (both traditional and online), sales, media relations (both traditional and social) and telling the story of davemail. What does it do? How is it different? Why should anyone care? That is a story I certainly enjoy telling. And I guess that will end up being my sales strategy. Share. Listen. Serve. That should work out OK.
Thanks so much for all the feedback about my needed Web site photo – how to represent the dave in davemail. I received a number of emails with some really great ideas, and I appreciate both the effort and the thought involved. We are shooting this Saturday, so you will be able to judge for yourself how we did.
We are getting close…
ECONOMIC SNAPSHOT (4/24)
Dow: 8076 (another week creeping forward)
Unemployment Rate: 8.5% (March)
Big News: Ford loses $1.4 billion in first quarter, which is good news, because it was less than expected. RIP GM's Pontiac.
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